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A journey of awareness to support mental health

The 437 Project

Every 11 minutes, someone dies by suicide in the United States External Site. That's 130 people, on average, every day. The 437 Project External Site and Wellmark Blue Cross and Blue Shield are working to create more resources and awareness surrounding suicide so that number becomes zero.

From Sept. 22–25, 2022, 12 participants ran the 437 miles across South Dakota to increase awareness for suicide prevention and to raise funds for The Helpline Center External Site — the only accredited suicide crisis center in the state. Known as The 437 Project, this endeavor reached communities both big and small and cast light on the need for mental health support and resources. Wellmark Blue Cross and Blue Shield sponsored one of the runners, Alex Pool. This is the story of his journey and the outcome of The 437 Project.

The 437 Project

If you or someone you know is having suicidal thoughts, needs mental health support External Site or to learn about what resources are available near you, call or text 988 immediately External Site. This is a suicide and crisis lifeline that's available 24 hours a day, seven days a week and will connect the caller to local, trained crisis counselors who can help people dealing with suicidal thoughts, emotional distress, mental health issues, or substance use. 

Wellmark members have options to support their mental health

It's important to find support and get the right treatment — and your health insurance plan from Wellmark can help. As part of your health benefits, you may have access to a virtual mental health provider through Doctor On Demand®. Or, if you prefer to see a provider in person Secure, you can use myWellmark® to find one in your health plan network. 

The biggest takeaway? You are important. You are valued. You are needed. Do not hesitate to reach out to a friend, family member, coworker or 988 if you or someone you know is struggling. There are people and resources available to help.

Doctor On Demand physicians do not prescribe Drug Enforcement Administration-controlled substances, and may elect not to treat conditions or prescribe other medications based on what is clinically appropriate.

For plans that include benefits for mental health treatment, Doctor On Demand benefits may include treatment for certain psychological conditions, emotional issues and chemical dependency. Services performed by Doctor On Demand psychologists are covered. For more information, call Wellmark at the number on your ID card.

Doctor On Demand by Included Health is a separate company providing an online telehealth solution for Wellmark members. Doctor On Demand® is a registered mark of Doctor On Demand, Inc.