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Whole-person benefits to boost medical coverage

Find your competitive advantage.

*This article was last updated on March 25, 2020.

Core medical coverage may be your company's top priority to fulfill insurance needs, but what about incorporating additional specialty benefits to the mix? According to the Society of Human Resource Management, extra coverage options are seen as a way to differentiate your business to keep — and attract — valuable employees. On top of that, the Employee Benefit Research Institute highlights dental and vision coverage as the most important coverage behind health insurance and retirement plans for your employees.

Did you know that 1 in 2 adult Americans have at least one chronic condition? On top of that, 90 percent of diseases show signs and symptoms in the mouth, and more than 30 conditions show symptoms in the eyes. This means dental and vision coverage aren't just nice-to-haves — they can be key to early detection and treatment.

Value-added benefits such as dental, vision, flexible benefit accounts and even employer consulting and well-being programs help your employees live happy, healthy lives.

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20% skip medical coverage due to financial concerns

64% do not have $1,000 to pay for an emergency

32% of adults believe their finances limit a healthy lifestyle

Sources: American Psychological Association Stress in America, 2015, Career Builder online survey by Harris Poll, 2017,, Business Insider

Why should I offer value-added benefits when we purchase core medical coverage?

It’s simple — both current and prospective employees are looking for the best of the best from employers. More than half of employees in the workplace would rather work for a company that offers comprehensive benefits — as opposed to only medical coverage and slightly higher salaries.

Valuable benefits such as dental, flexible benefit accounts, vision and more deliver on the coverage your employees are looking for to live healthy — and affordable — lifestyles.

Don’t risk losing current or prospective employees to competitors because of incomplete benefits packages.

What specialty benefits does Wellmark Blue Cross and Blue Shield offer?

Wellmark is committed to providing the very best to their members through a suite of value-added extras to include with your core medical coverage benefits.

Blue DentalSM

The power of Blue Dental benefits plus medical coverage is clear: 9 out of 10 groups renew their Blue Dental coverage each year. When you combine your medical benefits with Blue Dental, you reap the rewards: Streamlined administration for you, seamless experience for your employees and benefits for everyone. Plus, routine dental care can detect symptoms of larger health concerns, like diabetes or heart disease.

Avesis Vision

The choice is clear: Vision coverage could be your company's competitive advantage. According to the Vision Council, more than 188.7 million Americans are wearing some form of vision correction — that’s 3 out of every 4 of your employees!

Avesis Vision benefits combined with your Wellmark medical coverage is a win-win. Unique benefit options coupled with big savings on frames, lenses and other services mean that your affordable premiums pack maximum value. And, with Iowa and South Dakota’s largest provider networks, employees are sure to find a health care provider who meets their needs.

WageWorks® Flexible Health Care Accounts

With consumer-driven benefit accounts, your employees will be able to take charge of their finances. These accounts, like a health savings account (HSA), health reimbursement arrangement (HRA) or a flexible spending account (FSA), can assist your employees in proactive budgeting and planning for upcoming costs.

Every organization — including their employees — are unique. The key to a healthy workplace is delivering solutions based on your population data. Through the Wellmark Blue Cross and Blue Shield's free well-being benefit, our wellness center delivers relevant, timely health content based on the unique needs of each employee’s interest and health profiles.

Employer and well-being consulting services

What's your workplace doing to engage employees? Odds are if your employees don't feel connected to the work they do or the mission of your company, they aren't engaged in anything your company is offering. It may be time to consider evidence-based programs to address the six elements of well-being (including financial well-being). Depending on the needs of your workforce and your budget, Wellmark's team of expert consultants can help develop a strategy that works for you.

Travel health insurance from Blue Cross Blue Shield Global Core®

When an employee purchases GeoBlue, they get access to quality care whenever and wherever they need it. Whether it’s coverage for a single trip, multiple trips throughout the year or long-term travel, there is a policy available to accommodate the unique needs of any employee. Plus, these easy-to-purchase plans External Site are available online!

Develop mindful eating habits with Naturally Slim®

By helping your employees lose weight, you reduce the risks associated with obesity, pre-diabetes and metabolic syndrome (MetS), a cluster of risk factors that predicts serious and expensive conditions such as diabetes, heart disease and stroke. The Naturally Slim External Site program starts with 10 weeks of skill-building focused on behavior modification (not dieting). After that, participants receive ongoing counseling and support for one full year to reinforce skills and ensure long-term, sustainable results.

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