Vision insurance could be your competitive advantage

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Vision coverage is often overlooked when it comes to deciding what to include in your employees' comprehensive benefits package.

According to research published in JAMA Ophthalmology, more than 11 million people in the United States have uncorrected vision impairments that could be fixed with proper glasses, contacts or surgery. Offering vision coverage is one way large and small business employers can make it more affordable for their employees to receive an eye exam, purchase glasses or receive discounted LASIK treatment for more complex vision impairments.

Vision coverage has become one of the fastest growing benefits offered through large and small business employers. With the national unemployment rate remaining relatively low at 4.2%, according to the U.S. Bureau of Labor Statistics, it can be hard to hire and retain top talent. That’s why competitive benefits like vision coverage are so important.

Whether your company is on the fence about renewing or purchasing a vision coverage package for your employees, here are some compelling reasons to offer coverage:

1. Eye health is an important piece to overall health. A comprehensive eye exam can detect more than 30 conditions, including diabetes and thyroid disease, which can lead to early diagnosis and less-expensive treatment for your employees.
2. Unique benefit options and big savings. Flexibility of benefits allows your employees to receive impactful discounts on frames, lenses and other services.
3. Easy access through a strong network. With a broad network featuring a mix of independent providers and national retailers, your employees can be covered locally and nationally.

Choose vision insurance for your business

If you need a bit more convincing on making this investment for your employees, according to the Vision Council, more than 80% of U.S. adults are wearing some form of vision correction. Chances are, many of your employees rely on glasses or contact lenses every day.

Vision insurance is the right choice for your business

Did you know? Wellmark Blue Cross and Blue Shield offers Avesis Vision coverage, which can be bundled with your company's medical benefits.

Featuring strong networks in Iowa and South Dakota and flexibility of benefits you won’t find anywhere else, these affordable premiums pack maximum value (including discounts on lenses, frames and other services). Add vision coverage to your portfolio of Wellmark coverage by talking to your authorized Wellmark account representative, or by emailing us at blueatwork@wellmark.com.