Find free resources on the Marketing Toolkit
If your employees aren’t aware of all their health plan offers, it’s hard for them to get the most from it.
In a 2024 survey, 54% of employees said understanding their health benefits contributed to their overall job satisfaction.
Wellmark has done the heavy lifting to help you market your health plans. The free materials on the Marketing Toolkit help your employees understand their health plan better, learn ways to get more from it and even save some money.
Here are some frequently asked questions about the Marketing Toolkit.
How do I access the Marketing Toolkit from Employer Connection?
Register for Employer Connection if you haven’t already. Once you’re on the Employer Connection homepage, the Marketing Toolkit can be found by clicking the Resources tab on the top right of the screen and then navigating to the Marketing Toolkit option.
If you've already logged in to Employer Connection, you won’t need to log in again to access the Marketing Toolkit.
Share marketing materials with your employees
Looking for the best way to communicate important health and benefits information to your employees? The Wellmark Marketing Toolkit can help. Log in to Employer Connection to access the Marketing Toolkit today!
What resources will I find on the Marketing Toolkit?
You can download or order free employee education materials to help your employees learn more about their benefits. Materials include flyers, posters, presentation decks, benefit guides and brochures.
Marketing Toolkit materials cover a wide range of topics, including:
- Benefit basics
- myWellmark®
- Prescription drug benefits
- Finding providers and medical care
- How to save money
- Wellness education
- Health support programs
- Tobacco cessation coaching
- And so much more
How do I search for marketing materials?
There are multiple ways to find what you need:
- If you're looking for a particular item and know the title or form number, type either of those directly into the search bar. As you type, the site starts to generate materials with similar words and numbers. Select one of the items from the drop-down list.
- If you don’t have an item in mind but are looking for pieces within broader topics, try searching keywords relevant to that topic. For example, type in “well-being” or “brochure” if you are looking for a well-being brochure.
- Not sure what you’re searching for? We’ve added convenient categories to browse. Check out the Member Resources section on the homepage to get started!
How do I download or print Marketing Toolkit materials?
Click on the item you want. You'll see a description with more information about the piece and/or how to use it. You can also click on the image for a preview of the first page. From there, you can download or print, depending on the item’s settings:
- If available for download, the item will have a Download button. Click this to instantly access a digital copy of the material to share electronically or print yourself.
- If available for print orders, the item will have a section where you can input a desired quantity. Click Add to Cart to start the checkout process. Don’t worry, all Toolkit items are available to you at no cost!
What if I have a question that isn’t on this list?
You can reach out to MarketingToolkit@wellmark.com for questions about Toolkit materials, access or any other Wellmark-related topics. Or, while browsing the site, click Help located in the footer menu for contact information.
Visit the Wellmark Marketing Toolkit today. Or register for Employer Connection to get started.