Why seasonal produce is better for your health and savings

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Have you ever wondered why fresh strawberries are so expensive in the winter? Or picked your own apples in the fall and thought they tasted better than apples from the grocery store? When it comes to seasonal produce, both fresh and frozen options offer several benefits.

Here’s why paying attention to in-season produce is worth it.

The benefits of eating in-season fruits and vegetables

Eating in-season fruits and vegetables can not only taste better and cost less — but also can be better for you. So, the next time you’re grocery shopping, consider these points.

Eating in-season produce is more nutritious

When a fruit or vegetable is harvested directly influences its nutritional value. If produce is harvested before peak ripeness, it won’t have the full amount of nutrients. And the minute it’s harvested, produce begins to lose its nutritional value. Because in-season fruits and vegetables are grown in the exact conditions needed for peak ripeness, they can be harvested and reach your plate quickly for ideal nutritional value.

Eating fruits and vegetables in-season can be more affordable

So why are strawberries typically much more expensive during the winter? The price of out-of-season produce often reflects the additional transportation needed to bring it to market. You’ll typically be able to find in-season produce at a lower cost because it’s more readily available and sourced closer to where it’s sold. And, if a crop is abundant, you may even find these fruits and vegetables on sale where you shop.

What to eat if fresh produce is hard to get

If your access to fresh fruits and vegetables is limited or you worry about eating it before it goes bad, don’t stress. Frozen produce has many of the same health benefits as fresh, in-season produce. It’s frozen at peak ripeness and typically contains no additives. Just be sure to check the label.

Try this recipe for your in-season produce

Now that you’re ready to fill your cart, we’ll take the work out deciding what to make. Try warm skillet peaches with Greek yogurt for an easy recipe featuring some of your favorite summer produce. Just remember to wash all fruits and vegetables before preparing them!

You can find more recipes on Wellmark Connect powered by WebMD. You’ll get free, personalized recipes delivered every day, plus other health and well-being content to support all your health goals. It’s all on Wellmark Connect — available through myWellmark.