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Rona Berinobis holds a Master of Arts degree in Leadership from Bellevue University and a Bachelor of Science degree in psychology from Upper Iowa University. She's secured designations as a Certified Health Consultant and Professional of the Academy of Health Management.


Berinobis has been with Wellmark since 1993. Before moving into her current role, Berinobis was the director of national accounts. Since 2008, in collaboration with Chairman and CEO John Forsyth, she has led Wellmark's diversity and inclusion initiatives. In this role, Berinobis has developed and executed comprehensive strategies for leveraging diversity and inclusion for organizational effectiveness. In 2013, she assumed accountability for talent acquisition efforts with focus on attracting and securing quality talent for the company. In 2015, Berinobis' role was expanded to lead the organization's learning and development initiatives.

Berinobis is the vice-chair of Wellmark's Inclusion Council second in command to Wellmark's Chairman and CEO John Forsyth. She serves on the Blue Cross Blue Shield Association Diversity Alliance Council; is the chair for the Iowa Asian Alliance Board of Directors and sits on the Young Women's Resource Center Board of Directors. Berinobis is also a member of the Talent Management and Diversity Executive Human Capital Executive Research Board. She is the past chair of the Greater Des Moines Partnership's Diversity Council and former member of the Girl Scouts of Greater Iowa Board of Directors.

Since assuming her current role, Wellmark has earned numerous awards for best practices in diversity and inclusion, which includes recognition from the Human Rights Campaign,SHRM, One Iowa, NAACP, Diversity Journal, Diversity Business, Capital City Pride and the Greater Des Moines Partnership.