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Fully Custom Campaigns

Got a challenge that’s unique to your employees? How about a population that’s particularly hard to reach? Indigo has the solution: a fully customized communications campaign. Indigo will consult with you to develop strategy, creative and content that is completely unique to your organization — tailored to how your employees think, talk, use their benefits and interact with their environment. Developed in your brand's look and feel, Indigo's fully custom campaigns cut through the clutter. The materials are engaging, have stopping-power and meet employees where they are in their benefits journey — at their level of understanding.

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Semi-custom Campaigns

Indigo offers a range of semi-custom options, including:

  • Simple co-branding of existing Indigo/Wellmark materials, including toolkits.
  • Applying your complete brand look and feel to existing Indigo/Wellmark materials, or adjusting the existing copy to reflect your organization's messaging needs.
  • Developing Wellmark-branded materials with messaging unique to your organization.

...and more. Have a unique need? Let's talk about what Indigo can do for you.

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Pre-packaged Campaign Toolkits

Sometimes you know what you want when you want it … and you want to deploy it yourself. For a flat rate, Indigo offers turnkey, multi-stage campaigns — including easy-to-follow launch plans and stakeholder engagement materials — to tackle your most common benefits communication challenges. From ER diversion to Doctor On DemandTM promotion and more, Indigo campaign toolkits are an affordable, DIY way to help your employees make good decisions with their health and pharmacy benefits.

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Our capabilities

What Indigo can do for you: consulting, communication strategy, creative strategy, graphic design, copywriting, branding, print, digital, video, email, direct mail, PowerPoint presentation development, print coordination.

Your possibilities

What Indigo can create for you: open enrollment communication (benefits and enrollment guides, presentations, reminder campaigns and supporting materials), benefits education for current employees and new hires, consumerism education, high-deductible health plan communication, health savings accounts education, HR/benefits branding, pharmacy/specialty drug education, ER diversion campaigns, ACOs/primary care provider attribution campaigns, virtual visit promotion, education around Wellmark value-adds/money-saving tools, including our cost and quality tools, member portal, healthy discounts program, health care hotline, tobacco cessation program.