Your benefits are valuable — but your people don't always know it. Good thing we speak "employee."
Employees who engage with their benefits are happier at work. They're healthier. And they make smarter decisions at the doctor’s office and pharmacy.
But they don't always engage — because they don't always understand.
That's why Wellmark created Indigo: a full-service ad agency that creates custom communication materials for Wellmark's large groups.
We write in language that's reader-friendly and jargon-free. We create memorable design in your brand. And we use data-driven strategy to tackle your biggest benefits challenges.
The results? Your people appreciate their benefits more. They understand them. And they make good choices that improve their health, save them money — and strengthen your bottom line.
Meet the team
Communication experts. Benefits specialists. Snappy dressers. We are Indigo.
The architect of Indigo, Janel builds, motivates and maintains the working team while managing daily operations. She provides overarching strategic and creative direction on all client projects, navigates and leverages Wellmark's broad array of internal resources and guides Indigo to deliver effective, efficient communication solutions that surprise, delight and get results. Janel is an avid foodie, a self-professed sci-fi geek and, someday, a chef and caretaker for a sleepy little B&B in Costa Rica.
Libby initiates the Indigo creative process and brings strategic concepts to life through persuasive writing and storytelling. With an eye and ear for finding the emotional hook for all projects, she drives brainstorming sessions within the team and across departments, generating broad sets of ideas that connect not just at the member level, but at the human level. Unlike her colleagues, Libby is hopelessly unsophisticated when it comes to food and drink. But she is a trained actor, dancer and singer, which will come in handy should a musical number ever break out in the Wellmark lobby.
An award-winning graphic designer, Jamie partners closely with Libby to bring strategic concepts to life, driving how best to represent a concept visually. Jamie has an uncanny knack for capturing a brand's essence, creating lush, impactful designs that, at a glance, reflect the clients' people, company and culture. She also collaborates with the broader Wellmark creative team, ensuring brand continuity and leveraging existing assets when possible. Jamie brings energy and enthusiasm to whatever she does, be it designing custom benefits communication materials, coaching youth cheerleading, crafting, photography or Pinterest projects.