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Blue @ Work

Need help communicating your Blue benefits?

Wellmark has a solution.

*This article was last updated on February 14, 2019.

As a busy HR or benefits administrator, you’ve got a lot on your 2019 to-do list. Maybe you want to improve this year’s annual enrollment period. Or add something new to your benefits package. Or move to a high-deductible health plan. Or educate employees about consumerism.

These are great goals. But how are you going to get the word out to your people?

You want to communicate more — to help employees understand their coverage and make good decisions. You want them to know the value of their benefits. You want them to know you care. And, you want the time and the resources to do it all. Wellmark Blue Cross and Blue Shield hears you, and we can help.

Say hello to Indigo.

What’s Indigo?

Indigo is a team of Wellmark benefits communication specialists dedicated to delivering custom solutions to our largest self-funded groups. We collaborate with you to identify your pain points, and then create communication campaigns that generate employee understanding and engagement like never before.

Why Indigo?

Working with Indigo is different than working with an ad agency, or even your internal communications team. Indigo is staffed with insurance experts who review your proprietary claims and trend data and then propose custom marketing and creative strategies unique to your goals. We develop tactics in your brand, including print, digital, direct mail, video and more. And we do all this while staying on top of best practices for communicating in your industry, ensuring that your campaigns get noticed, read and remembered — and move your people to action.

What do you get when you work with Indigo?

Indigo specializes in fully custom campaigns developed in your brand’s unique look, feel and voice. We also offer some no-hassle, pre-packaged campaign toolkits for common benefits communication needs. Topics we specialize in include:

  • Annual enrollment communication
  • Health care consumerism
  • New-employee benefits education
  • Flu prevention
  • HR/benefits branding
  • Doctor On Demand® promotion
  • HDHP/HSA education
  • ER diversion
  • Medicare/retiree benefits
  • Pharmacy/specialty drug education
  • ACO/PCP attribution
  • Tobacco cessation
  • And more!

Ready to get started?

Indigo’s ready to help. You can securely view samples of Indigo’s work here Opens in a new window, and then email Indigo directly indigo@wellmark.com Send Email. Or, you can reach out to your authorized Wellmark account representative to get the conversation started.