Skip to main content
Blue @ Work

Need help communicating your Blue benefits?

Say hello to Indigo.

*This article was last updated on February 14, 2019.

As a busy HR or benefits administrator, you’ve got a lot on your 2019 to-do list. Maybe you want to improve this year’s annual enrollment period, add something new to your benefits package, move to a high-deductible health plan or educate employees about consumerism.

While these are great goals, how are you going to get the word out to your employees?

If you want to help your employees understand their health insurance coverage to avoid repeat questions and help them make savvy decisions — you need to communicate more. But, how can you communicate more when you don't have the time or resources to do it all?

Wellmark Blue Cross and Blue Shield hears you, and we're here to help.

Say hello to Indigo.

What’s Indigo?

Indigo is a team of Wellmark benefits communication specialists dedicated to delivering custom solutions to our largest self-funded groups. We collaborate with you to identify your pain points, and then create communication campaigns that generate employee understanding and engagement like never before.

Why should my business work with Indigo?

Working with Indigo is different than working with an ad agency, or even your internal communications team. Indigo is staffed with insurance experts who review your proprietary claims and trend data and then propose custom marketing and creative strategies unique to your goals. We develop tactics in your brand, including print, digital, direct mail, video and more. And, we do all this while staying on top of best practices for communicating in your industry, ensuring that your campaigns get noticed, read and remembered — and move your people to action.

What do you get when you work with Indigo?

Indigo specializes in fully custom campaigns developed in your brand’s unique look, feel and voice. We also offer some no-hassle, pre-packaged campaign toolkits for common benefits communication needs. Topics we specialize in include:

  • Marketing and communication strategy
  • Creative strategy
  • Copywriting and graphic design
  • Guidebooks
  • Direct mail
  • Posters
  • Video
  • Email
  • Content articles
  • Web banners
  • Presentation development
  • Tools and training

Ready to get started with Indigo?

The Indigo team is ready to help. You can securely view samples of Indigo’s work here Opens in a new window, and then email Indigo directly indigo@wellmark.com Send Email. Or, you can reach out to your authorized Wellmark account representative to get the conversation started.