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Blue @ Work

Hello, Indigo

Engage your employees with messaging tailored to them

As a busy HR/benefits administrator, you’ve got a lot on your mind. Maybe you’re considering adding something new to your benefits package, moving to a high-deductible health plan, or educating employees about consumerism — or maybe you’re thinking ahead to streamline next year’s open enrollment period.

These are great goals. But, who’s going to communicate all this to your employees?

Wellmark Blue Cross and Blue Shield already makes it easy to provide information to your employees with ready-to-use materials available on the Marketing Toolkit on Employer Connection. But, what if you need something that goes deeper, that engages your employees in a way that is specific to your organization’s benefits goals?

Say hello to Indigo.

What’s Indigo?

In 2015, Wellmark saw a growing need. Benefit teams needed no-hassle solutions that could help employees understand insurance jargon, navigate the health care system and manage costs. So, Wellmark created Indigo: an in-house communications agency dedicated to driving engagement and results for employers through custom benefits communications strategy and program development.

Why Indigo?

Working with Indigo is different than working with any other agency, or even your internal communications team. Indigo reviews your claims and proprietary trend data to propose solutions to your unique goals. They develop marketing strategies and eye-catching creative tactics — including branding, print, digital, video, direct mail and more — that get read and remembered by your employees. And, they do all this while providing you with the peace of mind of working with health insurance experts with industry-leading insights into what matters to our members.

What do you get when you work with Indigo?

You get a spectrum of communication options to meet your needs. And, all these services can be tailored to fit not only your goals, but your budget. Indigo specializes in:

  • Fully custom campaigns: Completely custom work in your brand’s look and feel. (You can check out a portfolio of past work here. Secure Site)
  • Semi-custom campaigns: Includes co-branding existing Wellmark materials, adjusting copy so it reflects your company’s messaging, applying your brand’s look and feel, and more.
  • Turnkey campaign toolkits: No-hassle, prepackaged campaign kits for common benefits communication needs.

Ready to learn more?

Indigo’s ready to help. Check out Indigo’s website Secure Site and view samples of their work by registering for Employer Connection to get access to the Wellmark Marketing Toolkit, email Indigo directly at Send Email or reach out to your authorized Wellmark account representative to get the conversation started.