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Inside scoop: The future of workplace wellness incentives

Do you ever feel like you sound like a broken record when trying to get your employees to participate in your workplace wellness program — even if you have a monetary incentive tied in?

If you answered yes, you’re not alone.

If your employees aren't participating at the level your company desires or collecting the incentives you provide, it may be time to rethink your wellness and incentive strategy.

What are workplace wellness programs and incentives like today?

It’s no secret that wellness programs are more prevalent than ever. According to the ninth annual Health and Well-being Survey External Site from Fidelity Investments and the National Business Group on Health®, 90 percent of large employers and 50 percent of small employers are offering wellness programs and nearly 86 percent have an incentive tied to them.

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Did you miss our free webinar on wellness incentives?

Get your pen and paper handy because we are sharing the recording of the webinar External Site hosted by our team of employer health and well-being consultants at Wellmark Blue Cross and Blue Shield. In this webinar, you'll gain insights on:

  1. Various tools and strategies to transition from traditional programs, to more holistic well-being programs and incentives.
  2. Connecting the importance of tying well-being programs and incentives with your company's mission, vision and culture.
  3. Understanding the current and future state of wellness incentives in the workplace so you can create happy, healthy and engaged employees.

What will wellness programs and incentives look like in the future?

Truth be told, incentives only take your employees so far when it comes to making sustainable, lasting changes to their health and well-being. Typically what you (and other employers) may see is an employee participating in a weight loss challenge, putting in the work, collecting the cash, and by next month they’re back to square one in their weight loss journey.

According to the National Business Group on Health survey, 67 percent of workplaces plan to expand their well-being initiatives over the next three to five years to include programs not specifically focused on physical health.

If you haven’t already, gear up for the future of your workplace wellness program and incentive structure.

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  1. Focus on participation
  2. One size fits all wellness program
  3. Measured by registrations and incentives
  4. Focus on physical health
  5. Wellness assessments, screenings, and health challenges focused on diets, weight-loss, and exercise.


  1. Focus on engagement
  2. Support intrinsic motivation
  3. Understand unique well-being journeys
  4. Shift to holistic well-being
  5. Create healthy, productive, engaged workforce
  6. Boost performance and empower employees with emotional/mental well-being support, financial security programs, community involvement opportunities, focus on social connectedness, stress management training

Questions? Contact your authorized Wellmark account representative, or email us at Send Email.