Skip to main content
January 25, 2022

DES MOINES, IA – Throughout the 2021–2022 football and basketball seasons, college sports fans have been encouraged to nominate their Iowa or South Dakota hometown to receive funding from Wellmark Blue Cross and Blue Shield's 3-Point Play program. Each time a successful field goal was kicked, or a 3-pointer was drained for one of the Division I university sports teams in either state, Wellmark awarded $300 and $20, respectively, to support unfunded or underfunded projects that can help improve the overall health and well-being of their community. This season, more than $62,000 has been generated to-date, with much more college basketball to be played.

"Wellmark's 3-Point Play program remains a high yield, low effort opportunity for Iowa and South Dakota communities to engage their residents in working toward a future of better health," said Chris Verlengia, Wellmark's marketing activation and alliance manager. "Nominating your hometown is easy, and with the added incentive of funding to support key health improvement projects, we're seeing fans passionately advocating for their communities across both states. From bike trails and playgrounds to exercise equipment, Wellmark's 3-Point Play is one of the many ways we’re working to continuously improve the health of both our members and the communities we serve."

Nominate your hometown

Wellmark's 2021–2022 3-Point Play program continues through March Madness. Each time you attend a basketball game at one of the Division I universities in Iowa and South Dakota, you'll have the opportunity to nominate your community for a chance to receive funding for health and wellness programs. Just listen to the game announcer for your cue to participate. If you aren't planning to attend a game this season, you can still nominate your hometown at

Community nomination leaderboard through midseason:


Drake University — $6,540

  1. Baxter, IA
  2. Onawa, IA
  3. Polk City, IA

Iowa State University — $13,320

  1. Bondurant, IA
  2. Urbandale, IA
  3. Des Moines, IA

University of Iowa — $10,760

  1. Monroe, IA
  2. Knoxville, IA
  3. Manson, IA

University of Northern Iowa — $11,260

  1. Pocahontas, IA
  2. Essex, IA
  3. Aplington, IA

South Dakota

South Dakota State University — $12,300

  1. Bridgewater, SD
  2. Sioux Falls, SD
  3. Parkston, SD

University of South Dakota — $8,620

  1. White Lake, SD
  2. Vborg, SD
  3. Sioux Falls, SD

Since the program's founding in 2010, Wellmark has provided more than $900,000 to local communities over 11 seasons of 3-Point Play. The contributions have been used for projects that build vibrant, active communities.

To learn more about the Wellmark 3-Point Play visit