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November 21, 2014

DES MOINES, IA (November 21, 2014) – Earlier this year, Wellmark Blue Cross and Blue Shield, Hy-Vee and UnityPoint Health jointly announced Blue RewardsSM, a unique new option in health insurance designed to reward customers for healthy behaviors. Today the companies are sharing more about the plan and its unique rewards.

It’s a new, healthier insurance option

Designed with the busy, health-conscious consumer in mind, Blue Rewards health insurance provides the highest benefits and lowest costs when members use the coordinated care of UnityPoint Health doctors and a network of select providers, and when they fill their prescriptions and receive dietitian services at Hy-Vee.

Members have access to Wellmark’s extensive physician and hospital network through the product’s tiered network. Similar to other ACA plans, members can choose from Bronze, Silver and Gold metallic level options to ensure they have the level of coverage that’s right for them.

Rewards for healthy behavior

Blue Rewards is a one-of-a-kind health insurance plan that pays members points for the healthy choices they make. Healthy choices include things like selecting a primary care provider, getting an annual physical, dietitian counseling, and signing up to receive Explanation of Benefits (EOBs) electronically. Members can track their progress online and can redeem their points for Hy-Vee gift cards, or rewards that will help them live even healthier lives, like a FitBitTM.

Coordinated care, better results

Blue Rewards members will select a physician when they enroll. Evidence has proven that patients who have a personal physician have better health outcomes and experience overall lower costs for health care.

Who is the ideal Blue Rewards member?

Blue Rewards is available in 31 select Iowa counties and is available for individuals and families for the 2015 plan year. Small businesses (up to 50 employees) are also eligible to enroll in coverage. Blue Rewards is best for consumers who: 
  • Live in a Wellmark Blue Rewards county 
  • Like earning rewards for healthy behaviors
  • Prefer coordinated care with a UnityPoint Health doctor 
  • Shop and fill their prescriptions at a convenient Hy-Vee pharmacy 
  • Like to choose where they get their care and to decide how much they’ll pay for it, depending on which provider they see.

Enroll and learn more

To learn more about Blue Rewards, contact your trusted Wellmark agent or visit http://WellmarkBlueRewards.comExternal Site.

About Wellmark

Wellmark, Inc. does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

About UnityPoint Health

UnityPoint Health is one of the nation’s most integrated health systems. Our physician-led team of professionals communicates clearly and effectively to address a patient’s health care in the most appropriate setting: whether that is a clinic, a hospital or at home. Through relationships with more than 280 physician clinics, 32 hospitals in metropolitan and rural communities and home care services throughout its 9 regions, UnityPoint Health provides care throughout Iowa, Western Illinois and southern Wisconsin.

UnityPoint Health entities employ more than 30,000 employees, working toward innovative advancements to deliver the Best Outcome for Every Patient Every Time. Each year, through more than 4.5 million patient visits, UnityPoint Health, UnityPoint Clinic and UnityPoint at Home provides a full range of coordinated care to patients and families. With projected annual revenues of $3.7 billion, UnityPoint Health is the nation’s 13th largest nonprofit health system and the fourth largest nondenominational health system in America.

UnityPoint Health provides community benefit programs and services to improve the health of people in its communities.

About Hy-Vee

Hy-Vee, Inc. is an employee-owned corporation operating 235 retail stores across eight Midwestern states with sales of more than $8.7 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.comExternal Site.