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Julie Schendel serves as vice president, chief marketing and communications officer for Wellmark Blue Cross and Blue Shield. Her work involves leading the company’s strategic and data-driven marketing initiatives that prioritize the diverse needs of Iowa and South Dakota members and communities. Julie is responsible for developing retention and acquisition marketing strategies, audience segmentation tactics, value proposition development, and multi-channel marketing campaigns to deliver targeted results. Julie also leads corporate communications priorities, public relations, and facilitating opportunities to create better health for Wellmark members and partners.

She has more than 24 years of marketing and management experience. Prior to Wellmark, she served as a senior vice president, marketing manager, for Wells Fargo Home Mortgage.

Julie has a bachelor’s degree from Wartburg College in business administration and communication arts. In addition, Julie has been nominated for and completed leadership and development programs focused on strengthening strategic decision-making skills that foster above-market growth.

Julie is a passionate advocate for developments in health care for children with special needs, with specific focus on Apraxia and Agenesis Corpus Collosum. In addition, she actively gives back to her community and serves as a Girl Scout Troop Leader — committed to fostering diversity, inclusion and equity for this generation and the next.