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Sustainable health. Sustainable health care.

Everyone in Iowa and South Dakota deserves exceptional, affordable health care coverage. In 2008, we recognized that health care costs were rising at an alarming rate—faster than virtually any other segment of the economy. The costs risked making the system unsustainable for future generations. We’ve been working to minimize health care costs increases and bring the increases to no more than the Consumer Price Index.

Health always comes first—before insurance, before anything else. Our most important job is the health and wellness of our members and communities. We encourage healthy lifestyle choices and empower our members to take control of their health. That’s why we quickly raised our hands and got involved in 2011 when Iowa Governor Terry Branstad announced the Healthiest State Initiative. The goal of the Healthiest State Initiative is to rally Iowans from all walks of life to come together and make Iowa the healthiest state in the nation.

A lot has happened in the five years since the Healthiest State Initiative was launched. We’ve worked with communities both large and small to make positive changes to their built environments — all of the physical parts of where we live, work and play. We’ve also empowered local businesses, nonprofits, schools and local governments to make their workplaces healthier for their employees. In the schools, this also positively impacts students. From these experiences, we’ve learned that… 

  • Local ownership means everything – Communities need to proud of the work they are doing. 
  • Flexibility matters – Every community is different…Each has its own priority.
  • A healthy and vibrant population leads to a healthy and vibrant community!

We’re excited for what the future has in store for our community health improvement efforts! It’s been a great half-decade of collaboration and learning so far and on Nov. 1, we’ll be announcing what our next steps will be.
Stay tuned for details on how we’ll be working with communities to improve the health of Iowans and South Dakotans.