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 COBRA

Blue PrioritySM HRA

Consumer-Directed Health Coverage Solutions

The Blue Priority HRA (Health Reimbursement Account) lets your employees take charge of their health care choices. The Blue Priority HRA allows you to empower your employees who want to prioritize how their health coverage dollars are spent while at the same time help to control rising health care costs. The plan design makes your employees more aware of the cost of health care services and helps them learn to use health care services wisely.

Why Blue Priority HRA?

  • Gives employees more control over how they spend their health coverage dollars
  • Increases employee awareness of the actual cost of health care services and prescription drugs
  • Encourages consumer behavior changes and wise use of health care services
  • Helps to control rising health care cost trends
  • Online resources and tools through BlueConnection to help your employees become more informed health care consumers

For more information, contact your Wellmark account manager or broker.

Please note:This information is only to be used for descriptive purposes only. Benefits and general provisions described herein are subject to terms of the actual policy and benefits certificate.  

 

BlueConnection
Blue Priority Decision Center


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Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association doing business in Iowa and South Dakota. Blue Cross®, Blue Shield®, and the Cross® and Shield® symbols are registered marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans.


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