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Dana McNeill is vice president of Corporate & Marketing Communications
at Wellmark Blue Cross and Blue Shield as well as the executive director
of The Wellmark Foundation. McNeill joined the company in May 1997 to
lead development and execution of marketing
communications
for all product lines and market segments. In April 2000, she expanded
the scope of her responsibilities, assuming leadership of all corporate
and marketing communications functions in Iowa and South Dakota, including
advertising, public/media relations, community relations, corporate branding
and graphic design, internal communications, Web site content and design
management, and marketing communications.
McNeill earned a bachelor of arts in English/speech communications
(magna cum laude), at Simpson College in Indianola, Iowa, and has completed
graduate studies in journalism/mass communications at Iowa State University,
Ames, Iowa. Prior to joining Wellmark Blue Cross and Blue Shield, McNeill was marketing
communications/creative services manager at The Des Moines Register
(1990-1996); director of publications for University Relations at
Southwest Missouri
State University in Springfield, Mo., (1985-1989); creative services
supervisor at Kirke-Van Orsdel Insurance Companies (now Marsh) in Des
Moines (1985); and advertising/communications specialist at Farmland
Insurance (a subsidiary of Nationwide Insurance), also in Des Moines
(1983-1985). McNeill taught junior high language arts in Boone, Iowa,
for two years before pursuing a career in corporate communications.
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