Products & Services

Blue Priority^SM Blue Rx HSA

The Blue Priority Buy-Up Option gives small businesses a way to provide quality health insurance to their employees within a defined budget. The option allows the employer to offer a base health insurance plan and a buy-up plan. By varying plan options and contribution levels, the employer can offset premium increases from year-to-year for more stable rates and long-term savings.

How It Works
The employer chooses a base plan, with lower premiums and higher employee cost sharing, and a buy-up plan, with higher premiums and lower employee cost sharing. The employer then decides how much of the premium to cover for employees, either a flat dollar amount or a percentage of the premium for each plan.

You can refer your customers to the Small Group Buy-Up Calculator in the BlueConnection^® self-service employer tools to find out how the Buy-Up Option can work for their business.

Key Selling Points

• Greater cost control for employers. Employers gain the ability to vary plan options and contribution levels to offset premium increases from year-to-year, giving them increased control over their health insurance costs.
• More choice for employees. With the Blue Priority Buy-Up Option, employees choose which benefit and premium level works best for them.
• Increased employee engagement. When employees participate in their own cost decisions, it increases their engagement in the true costs of health care, which can translate into greater savings for everyone.

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Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association doing business in Iowa and South Dakota. Blue Cross®, Blue Shield®, and the Cross® and Shield® symbols are registered marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans.