What Employers Can Do

Articles for Newsletters

Company newsletters are an excellent way to present your health care cost messages.

Newsletter tips

Here are some tips for incorporating health care cost messages into your newsletters:

• Employees respond favorably when they see a familiar name in a story. Where possible, incorporate names of company representatives in each story.
  
  
• Modify the stories as necessary so they speak in your “corporate voice.” If they sound like they are “canned” stories from an insurance company, they won’t be as effective.
  
  
• Where appropriate, tie the placement of stories to activities going on within your company. For example, if you are sponsoring a walking program, choose a complementary article.

Access the Employer Toolkit

All articles are available in Microsoft Word format for you to use in your company newsletter. To access the materials in the Employer Toolkit, use your BlueConnection self-service tools login.

Not registered yet? Please contact your Wellmark marketing representative or broker for registration details.