| Sponsorship Request Checklist |
| Application Cover Letter |
| -Organization name and complete mailing address
|
| -Contact name, phone
and fax number and e-mail address |
| Background: |
| -Brief history of
organization |
| -Goals and objective of organization |
| -Geographic scope
of organization |
| -List of Board of Directors, including business
affiliations and ties to any other civic or cultural organizations
or events |
| Describe the Sponsorship
Opportunity |
| -Brief history of event |
| -Goal and objectives
including estimated cost of event |
| -Target audience |
| -Three-year attendance
history and audience demographic profile |
| -Date, time, location |
| -Cost to attend/participate |
| -Include samples of marketing and collateral
materials from previous years |
| -Sponsorship fee |
| -Any other costs to sponsors |
| -Detailed sponsor
list benefits |
| -Expected results from sponsorship |
| -Sponsorship deadlines |
| Describe the Sponsorship Field |
| -Number of sponsors
desired |
| -Sponsorship categories-types of sponsorships
packages |
| -Degree of category
exclusivity |
| -Media sponsors secured and/or approached for
the event |
| -List other organizations
being approached for sponsorship and anticipated levels of participation |
| -Sponsorship commitments to date |
Sponsorship Exclusions and
Limitations
Generally, Wellmark Blue Cross and Blue Shield will not provide sponsorship
support for: |
| Political campaigns, candidates, parties or partisan
activities |
| Sectarian, denominational
or religious organizations in support of theological functions |
| Labor or fraternal groups |
| Fund-raising events if more
than 20 percent of funds raised are directed toward administrative,
operating or fund-raising expenses |
| Goodwill advertising in benefit publications |
| Fund-raising events if more
than 20 percent of funds raised are directed toward administrative,
operating or fund-raising expenses |
| Goodwill advertising in benefit publications |
| Individual K-12 schools
|
| Programs outside Iowa or South Dakota |
| Individuals |
