| Guiding Principles Wellmark Blue Cross and Blue Shield will apply these three guiding principles as it considers legislative, regulatory, and public policy proposals in 2012:
Support priorities to achieve the Healthiest State Initiative and advance a sustainable health care system:
Assure workable implementation of state exchanges and related federal health reform requirements:
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Minimize additional costs for customers
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Reduce market disruption and upheaval
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Maintain sufficient business flexibility to adapt to new environment
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Improve payment options for quality outcomes and collaborative arrangements, such as ACO arrangements and alternative reimbursement strategies that move away from fee for service
Support key aspects of the BCBSA public policy agenda designed to ensure the viability of state-based insurance markets and affordability of expanded benefit coverages:
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Target modifications in statutory provisions, such as repeal of insurer excise tax
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Promote informed federal agency regulations
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Advocate flexibility for state policymakers and insurers
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