The Blue Zones Project was the main topic of a recent Huffington Post Live webcast hosted by Caitlyn Becker. Wellmark’s Director of Health Care Sustainability, Becky Wampler teamed up with Blue Zones founder, Dan Buettner, to discuss and share the impact of the program in Iowa.
View the recording of the Huffington Post Live webcast here
Brought to Iowa through an innovative sponsorship by Wellmark, in collaboration with Healthways and Blue Zones, the Blue Zones Project encourages all communities in the state to change their built environments to make the healthy choice the easy choice. The Blue Zones Project is the centerpiece of the Healthiest State Initiative, designed to make Iowa the healthiest state by 2016.
Fifteen Iowa communities are part of the Blue Zones Project and are receiving assistance from experts to develop and implement a Blueprint for making permanent environmental, social and policy changes that transition people into healthier behaviors that can lead to longer, happier lives. Six of the communities have achieved Blue Zones Project Community certification to date.
For more information about the Blue Zones Project, visit http://www.bluezonesproject.com.
Wellmark, Inc. does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.
About Blue Zones
Blue Zones employs evidence-based ways to help people live longer, better. The Company's work is rooted in the New York Times best-selling books The Blue Zones and Thrive – both published by National Geographic books. In 2009, Blue Zones applied the tenets of the books to Albert Lea, MN and successfully raised life expectancy and lowered health care costs for city workers by 40%. Blue Zones takes a systematic, environmental approach to well-being, which focuses on optimizing policy, building design, social networks, and the built environment. The Blue Zones Project is based on this innovative approach. For more information, visit http://www.bluezones.com/.