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Wellmark makes it simple to buy health insurance with launch of new online shopping tool
October 2, 2013

Wellmark Blue Cross and Blue Shield launched its new online shopping tool for Affordable Care Act (ACA)-compliant products.  The launch was timed with the beginning of the new open enrollment period for individual health plans, as mandated by the ACA.  The new online tool, accessible at, makes it easy for those who buy their insurance on their own to shop and compare Wellmark’s new individual and family health plans. 


“Health insurance doesn’t have to be difficult,” said Wellmark Chief Information Officer Tim Peterson.  “We’ve laid out our new site to truly make it easy for consumers. We are focused on ensuring that consumers in both Iowa and South Dakota can easily compare all the new health plan options available to them and enjoy an experience that makes what used to be complex, simple.” 



Just like many online shopping websites, consumers looking to enroll in a new health plan will enter a few basic pieces of information about themselves and how they use their health insurance.  The new shopping site will lay out the results on the various Wellmark health plans that may meet their needs.  The process typically takes about five minutes to see Wellmark’s new health plans, which are compliant with the 2014 ACA provisions, matched to a specific person’s needs.  From there, consumers can save their results for later or go right into the “shopping cart” and enroll in their new health insurance coverage. 


“The new enrollment tool is designed to make it easy for consumers to find what matters most to them,” added Wellmark Executive Vice President Laura Jackson.  “We’ve narrowed the selections down to the most commonly used parameters for selecting health insurance – finding a preferred provider, how often prescriptions are used, and whether or not there is a need to see out-of-network providers, to name a few.  We know how our customers have traditionally bought our products and we wanted to make the new ACA-compliant plans easy to choose if customers are in the market for health insurance.” 


In addition to enrolling in health insurance coverage, consumers can also choose to add dental or vision insurance coverage to their plan. 


Visit today to see how it easy it is to enroll for new ACA-compliant coverage. 


Contact Wellmark Media Relations

Traci McBee
Phone: 515-376-4338


Teresa Roof
Phone: 515-376-5869


1331 Grand Avenue
Des Moines, IA 50309-2901

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