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Wellmark announces dates for interactive '3-Point Play' display during Iowa and Iowa State football home games

Wellmark's 3-Point Play program provides money to support community projects

September 5, 2013

Hawkeye and Cyclone fans will have the chance to showcase their football and basketball skills at the Wellmark 3-Point Play (3PP) interactive display during select home football games this fall. The display, sponsored by Wellmark Blue Cross and Blue Shield, allows fans to shoot 3-pointers and kick field goals to earn special giveaways.


The display helps to bring awareness to Wellmark’s 3-Point Play program which makes a charitable donation to benefit the Ames Park and Recreation Department (APRD) or the Iowa City Parks and Recreation Department (ICPRD) for each respective teams’ field goals made during the 2013 football season, and each three-point basket during both the men’s and women’s 2013-14 basketball seasons.


The 3-Point Play display will be at the following football games:


Iowa State – Jack Trice Stadium

3PP Display will be located north of the Jacobson building

  • Oct. 3, 3:30-6:30 p.m.             ISU vs. Texas

University of Iowa – Kinnick Stadium

3PP Display will be located in the Krause Family Plaza

  • Sept. 7, 8-11 a.m.                   Iowa vs. Missouri State          
  • Sept. 21, TBD                         Iowa vs. Western Michigan

Since the program’s inception in 2010, Ames and Iowa City’s Parks and Recreation departments have received a combined $122,000 to support health projects. In Ames, more than $64,000 has been raised to purchase cardiovascular exercise equipment for the Ames Community Center. Iowa City has used its nearly $58,000 to fund a variety of projects, including an expansion of the City’s youth fitness offerings and an aquatic climbing wall, among other initiatives.


The program has already generated $2,100 through week one of the 2013 football season.


About Wellmark’s 3-Point Play program

The purpose of Wellmark’s 3-Point Play is to support active and vibrant communities by funding projects that might not otherwise be completed. A running scoreboard of the totals raised by all six Division I universities, as well as information on the community wellness projects they support, can be viewed on

Contact Wellmark Media Relations

Traci McBee
Phone: 515-376-4338


Teresa Roof
Phone: 515-376-5869


1331 Grand Avenue
Des Moines, IA 50309-2901

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