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Wellmark launches new microsite and campaign to help consumers understand "What Matters" in health insurance
August 19, 2013

Consumers in Iowa and South Dakota have a new tool to help them understand “What Matters” in health care reform and insurance.  Wellmark Blue Cross and Blue Shield recently launched a new interactive microsite, What Matters, to serve as a go-to resource to help consumers understand the basics of health insurance and how the new health care reform requirements will impact them. The new site breaks health care reform into easy-to-understand articles, infographics, videos and frequently asked questions and answers.

 

“We designed What Matters content based on feedback from our members so it includes information that they want and feel is most important,” said Mike Gerrish, vice president, Corporate Marketing and Communications. “What Matters cuts through the clutter and takes a back-to-basics approach to explaining the changes and what they will mean for consumers. For those new to insurance all together, the site will direct consumers to the tools and resources they will need to make informed decisions for their coverage in 2014.”    

 

Gerrish added that the responsive design of the site allows users to access the information from any desktop, tablet or smart phone. Share icons on the site also encourage visitors to email or share information on their individual social media networks. 

 

The content on What Matters is currently focused on health care reform and links to additional resources where consumers can compare and shop for Wellmark insurance plans. Additional content about how insurance works will be added to the site in September, and information focused on better understanding pharmacy benefits is planned for this fall.  

 

Consumers who wish to access more in-depth information about health care reform rules, regulations and specifics, can link direct from What Matters to the Wellmark’s website, WeKnowReform.com said Gerrish.  

 

To learn more, visit the What Matters microsite at: Wellmark.com/WhatMatters.  

 

Contact Wellmark Media Relations

Traci McBee
Phone: 515-376-4338
mcbeet@wellmark.com

 

Teresa Roof
Phone: 515-376-5869
rooft@wellmark.com

 

1331 Grand Avenue
Des Moines, IA 50309-2901

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