Contact Us
Plans and Services Health and Wellness About Wellmark Member Employer Producer Provider
Home About Wellmark Newsroom News Releases
» Promises MatterTM
» Careers
» Contact Us
» Community
» Newsroom
» Company Information
» Health Care Reform
» Privacy and Legal
 Printer-Friendly Page
Give kids a treat: Trim the Halloween loot
October 27, 2009

Culture of excess contributes to childhood obesity


DES MOINES, IA – Not that long ago, trick-or-treating meant getting one small piece of candy at each door.


Times have changed.


Today, it’s not uncommon to receive two or three pieces of candy, and sometimes even a handful. That’s when the treat becomes a trick.


According to the Robert Wood Johnson Foundation, nearly a third of American kids – 23 million children and teenagers – are overweight or obese. Childhood obesity threatens to reverse the gains in life expectancy we have achieved over the last two centuries. In fact, due to obesity, today’s children are expected to have a shorter life expectancy than their parents.


Childhood obesity also carries a hefty price tag, accounting for $14 billion each year in health care costs.


Does Halloween cause childhood obesity? Of course not. The condition is caused by a variety of genetic, environmental and lifestyle factors. But through our handouts at the door, we encourage kids to eat more candy than they should. And the results speak for themselves.


This year, however, why not buy only enough candy to give each child one piece. It’s a small, but tangible (and cheaper) way to make a difference in the fight against childhood obesity.


Rationing kids’ candy after Halloween is another important consideration for parents. A few tips for effective candy management:

  • Don’t buy candy too early, and avoid your favorite brands. For many of us, the temptation can be too great.
  • Try to make the candy last as long as possible, limiting kids’ intake to one or two pieces per day.
  • Keep the candy out of sight, and don’t be afraid to throw the rest out when it gets old.
  • Avoid sending candy to school in kids’ lunch bags. A “sugar high” followed by a crash isn’t good for the kids (or the teachers!).
  • Be aware of your own eating habits. Eating two full-size candy bars a day for one week equals an extra pound on the scale.


Visit for more information on wellness resources, preventive care and healthy living.


Contact Wellmark Media Relations

Traci McBee
Phone: 515-376-4338


Teresa Roof
Phone: 515-376-5869


1331 Grand Avenue
Des Moines, IA 50309-2901

Follow Wellmark on Twitter

Quick Links

» Who We Are
» Fast Facts
» Financials
» Officers
» Board
» History
FacebookTwitterInstagrampinterestLinked InYou Tube