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Who We Are

Wellmark Blue Cross and Blue Shield is a mutual insurance company owned by its policyholders. Wellmark and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that covers more than 100 million people. That's nearly 1/3 of all Americans.


We offer flexible benefit designs, competitive prices, and a large selection of providers. Nearly all physicians and hospitals in Iowa and South Dakota participate with Wellmark, and the Blue Cross and Blue Shield Association provides extensive national and international coverage.


As with any successful business, Wellmark’s focus is our customers. Our customers today demand exceptional value. They want to be empowered to keep themselves and their families healthy. And in the wake of corporate business scandals nationally, customers increasingly want to associate with companies that have high ethical standards. That’s what we aim to deliver, through key business strategies that set us apart, and a company-wide ethic to "do the right thing."

Delivering Unparalleled Customer Value

Our strategies to make health insurance affordable & the health care system sustainable are unprecedented in our industry.

  Diversity & Inclusion

Wellmark is committed to principles of diversity and inclusion.

Creating a Culture of Health

Learn about our innovative approach to improving the health of our members and their communities.

  Lean & Green

More efficient processes and accountability for resources — that's lean and green. 

Diversity - Who We Are
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