Sponsorships and Events

It's good to know we go where you go and do what you do. In fact, you'll see us at many of Iowa and South Dakota's most popular wellness events, entertainment venues, and community happenings.



Among others, Wellmark's corporate sponsorships include:


  • Grand Blue Mile
    The Grand Blue Mile is the Midwest's premier community street run for all ages and abilities. The event was created by Wellmark and the Drake Relays to encourage healthy habits and empower positive change. Held annually since 2010, the event has attracted more than 18,000 participants, including Olympians, American record holders and many of the world's finest athletes.

    In 2014, the Grand Blue Mile proudly served as host of the USA 1 Mile Road Championships in conjunction with USA Track & Field. Visit the Grand Blue Mile website to learn more.   
  • Wellmark 3-Point Play
    At Wellmark, we're all about creating a healthier tomorrow for Iowans and South Dakotans. That's why we've teamed up with universities in both states, from Iowa City to Brookings, to build active and vibrant communities through the Wellmark 3-Point Play.

    Since 2010, the Wellmark 3-Point Play has raised more than $325,000 to support health projects in communities across Iowa and South Dakota. It's all part of our 3-Point Play — encouraging fans to eat right, move more and feel better! Visit the Wellmark 3-Point Play website to learn more.

  • Wellmark Family SeriesSM
    Since first appearing on stage in 2009, the Wellmark Family Series, produced by the Des Moines Performing Arts, has provided professional and affordable live theater experiences to thousands of Midwestern families. Visit the Wellmark Family Series webpage to learn more.

  • Wellmark Tour de Oahe
    The Wellmark Tour de Oahe has quickly become central South Dakota's premier cycling event since its inception in 2012. With rides and routes suited for varying abilities, the Wellmark Tour de Oahe is an annual tradition for cycling enthusiasts and beginners alike. Visit the Wellmark Tour de Oahe website to learn more.

  • The Ag Bowl
    An annual rite of passage for sports fans, the Ag Bowl kicks off high school football season in style. The event showcases some of Iowa's premier prep programs and athletes to a national audience and celebrates the state's rich agricultural history. Visit The Ag Bowl website to learn more.
  • Iowa Sports Foundation
    The Iowa Sports Foundation and its cornerstone programs — the Iowa Games, Live Healthy Iowa, and Adaptive Sports Iowa — represent the very best in sports, recreation and wellness opportunities for all Iowans. Visit the Iowa Sports Foundation website to learn more.

  • Sioux Falls Youth Triathlon
    Organized by Sioux Falls Parks & Recreation, the annual Sioux Falls Youth Triathlon provides fun and affordable fitness opportunities to hundreds of children and teens in eastern South Dakota. Visit the Sioux Falls Youth Triathlon webpage to learn more.

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Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association doing business in Iowa and South Dakota.
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